Tombola- South Africa Shoot
We are so excited to share with you our brand spanking new Tombola commercial. We jetted off to sunny South Africa for a week to shoot the new ad on an Alexa camera with the help of the wonderful people over at Rocket Films Africa and Uber Agency. We are so proud of the result and we can't wait to share the final ad with you, but for now here are a few amazing stills taken by our Editing (and photography) wizard, Ben Daure. We cannot express enough with words how much we believe in the mantra "Do what you love, love what you do" at Ink Films, but we think these snaps show it. An amazing week filled with hard work, happiness and helicopters!
4 years, 3 months ago
Christmas Party Faux Pa's To Avoid
We have finally welcomed December! We're getting ready to don our gladrags in preparation for the Ink Films Christmas work party and it has us thinking about all of those embarrassing situations that are easily avoided at your festive work-do...
Here are our top tips for career (and dignity) survival this year:
1. Mistletoe: AVOID. Upon entering the venue of your shindig, be sure to locate all mistletoe hotspots before hitting the bar. You will thank yourself later when your inhibitions have been lowered.
2. Alcohol consumption: If you plan to drink at your Christmas work party, be sure to stay in control. Depending on your boss or colleagues, most people enjoy a fun-drunk; be sure not to teeter over into the category of drunk that believes sambucca shots are a great idea. Remember that you are trying to maintain your dignity at all costs!
3. Dance floor: By all means, embrace the dance floor! But do not, repeat: DO NOT be the first person to throw your shapes out onto the deserted D-floor unless you are willing to accept the 'office clown' status. Every company has that person who christens the dancefloor with their boogy so hold your fire until they've taken the plunge, and then join in.
4. Dancing: DO NOT bump OR grind! Even if there is a certain someone you've shared glances with over the light of the photocopier for the past year, adding a little sex appeal to your moves is a big no-no for a work do! Think Macarena.
5. Food: Just spat a little bit of pate on the cheek of the colleague/boss that you're talking to? Own it. They know it happened, you know it happened- show them how mature you can be and offer a light-hearted apology! Laugh it off and hope that they'll take note of both your confidence and your ability to own up to your mistakes.
6. Chit-chat: Remember that alcohol lowers your inhibitions. With this in mind, THINK before you speak! You know how you think that certain someone in your office has blue cheese breath on the regular? Don't blab about it! This is not school, remain professional.... No matter how funky it is.
7. Participation: Do it!!! Don't linger in the background unless you think that it's for the best. People love the life and soul, so get involved and make a mark in their memories (in a good way!) If you're an introvert, then don't feel pressured to go wild- just stay polite and smile. A smile goes a long way!
8. Departure: Leave at the peak! There is a notorious window between the most fun part of the night and the part where things start getting a little messy. This window is your perfect time to leave and end the night on a high! People will associate your presence with the fun part of the night.
9. DO NOT DRINK AND DRIVE!
10. HAVE FUN!!
Merry Christmas everybody,
Love Ink x4 years, 5 months ago
Here at Ink we love to celebrate,
When it comes to fun we don't negotiate,
We have bundles and bagfuls and oodles of cheer,
And we're absolutely buzzing for Christmas this year!
We're busy in our London and Leeds workshops,
And even though it's Christmas, hard work never stops,
On the greatest shots, edit and (of course) USP,
As though it were a gift under the Christmas tree.
We don't bother with reindeer or a fancy sleigh,
All you have to do with our ads is press 'PLAY',
To see the magic we make on a budget that suits,
(and we deliver without the red hat, coat and boots!)
Don't take our word, just see for yourselves,
Watch the clips on this site uploaded by our elves,
From sofas and perfume to bingo and outdoor gear,
Think 'Ink' this Christmas, for a Happy New Year...
4 years, 6 months ago
Duvet Day Films
With prep for the new United Carpets And Beds commercial underway, we've been thinking lots about cosy winter duvet days in bed! Enveloped in a goose feather-infused cloud with an abundance of completely necessary snacks for survival (eg Ice cream, Hobnobs and gummy snakes) and, of course, those classic duvet day movies. Here's a list of our ultimate top 5 lazy bed day flicks:
1. The Breakfast Club
Because, duhhhh, it's amazing.
2. Star Wars
Any Star Wars film is a welcome addition to the classic duvet day!
3. When Harry Met Sally
Embrace the rom-com, embrace the duvet day-cliche.
4. Disney's Frozen
Don't look at me like that-- you're never too old!
....and, the one, the only....
You stay classy, Duvet-Dayers!4 years, 6 months ago
Autumn '14 Update
Boy, have we got news for you! We've been busy little bees since our last post and seem to have buzzed our way through the glorious summer without posting so much as a whiff of our exciting escapades.
Let us begin with the brilliant news that our lovely and talented Producer Kate is pregnant with her second little monster- and is in serious danger of popping very soon! We are wishing Kate and hubby/Director Greg all the very best for when the time comes, and hope that (with the help of our new young, full-of-beans cover, Maddie Evely) we will manage to survive the winter without her until her gallant return! On a similar though less celebratory note, we waved a solumn farewell to our editor, Ben Daure, who has taken his magic hands to the world of freelance editing. Although having said that, with the exception of one less pool player to compete against in the office every morning, we still use Ben for all of our edits and couldn't imagine completing a job without him!
The leaves are browning, the winds are chilling and the rain has begun falling, which can only mean we've been called in to make the fabulous new Go Outdoors idents for Loose Women on ITV that will knock your fluffy winter socks off- "Go Outdoors, all year round!", and we must say, filming atop the breathtaking Yorkshire moors in the early hours of a crisp, fresh morning really inspired us to go and stop off in our local Go Outdoors for some thermals!
We are also currently amidst shooting the brand new Harveys Furniture commercials (a much warmer set to work on, we must say!) with our fantastic crew and can't wait for you all to see the final ads, so keep an eye out for those as well as the new Tombola Bingo commercials coming at you very soon- points go to whomever can spot Lily the dog, our Producer's pooch, in one of her many flawless cameos.
Wishing everybody a wonderful Autumn!4 years, 6 months ago
Along with the new pool table, we've also installed some new signs in the new Ink office. We like them.6 years, 4 months ago
Our New Office Toy
We have just moved into our new, bigger office. All the address details remain the same but the most significant (fun) development is the installation of our new American Pool Table.
In the space of 2 weeks, between the core team of 5, we have already racked up (sic.) a load of games with Steve and Ben leading the way having played 39 games each. This is all balanced with workloads of course.
Anyone who fancies a game can just come on down.6 years, 4 months ago
Ben DID scale Machu Picchu - HURRAH!!!!
On the 5th of October 2012, Ink's intrepid Ben Daure made the journey to the Cusco Region of Peru (this is the only time we'll make reference to 'Darkest Peru' and "marmalade sandwiches" - honest) to walk the 30 miles from base camp to Machu Picchu (which means "Old Peak") - recently voted one of the "New Seven Wonders of The World".
Ben's endeavours were in aid of a very good cause - he was raising funds for the Yorkshire Cancer Centre.
Over a period of 4 days, Ben, along with 24 other people, walked/trudged/staggered up the 30 mile route. Ben, at 27 years old, was the youngest, while the eldest member of the group came in at a very admirable 85 years.
Ben's individual fundraising efforts raised over £3,500 and the total raised by the entire group was an impressive £47,000.
Well done to everyone.6 years, 4 months ago
Ben scales Machu Picchu (at least he better!)
Ben, our multi-talented / multi-faceted technical / creative guy has taken a bold step and decided to haul his rear end up the Inca Trail in October, all the way up to Machu Picchu. Fair play.
Ben has chosen a fantastic cause as the recipient of his hard-earned sponsorship money - The Yorkshire Cancer Centre.
He has to raise a minimum amount to be accepted and he is terribly close to his target of £3,500. He is seeking additional pledges to make sure he gets there and has around a month to raise the outstanding amount. All contributions will, of course, be extremely welcome.
Here's a link to his Just Giving page where you can make a donation and read the fully story - http://www.justgiving.com/bendaure
It's for a great cause and anything that you can spare will be incredible.
A Great Commercial
We know we will be one of a multitude commenting on this piece, and in this world of instantaneous feedback, we’re a couple of days behind but (in our humble opinion) it truly is deserving of exultation.
To what do we refer? Why the new BBH commercial, “The 3 Little Pigs” for “The Guardian” of course.
The long version, accompanied by a much more articulate explanation of the rationale than we could ever muster, by Jason Gonsalves (BBH’s head of Strategy), can be found here.
BBH drew 2011 to a close by being named ‘Agency of the Year’. Says it all really, especially when you consider all the other cracking work they produce – the new Lynx Axe Anarchy commercial is just fantastic.
This piece isn’t (solely) about banging the BBH drum (they can do that well enough for themselves) but more about the fact (please discuss) that there will always be a place for a great commercial.
This piece works so well by embracing all the other forms of media that now touch our lives on a daily / hourly / minute-by-minute basis and we particularly like the way in which it resonates (to a degree) with the classic “Points of View” Guardian ad of the 80’s. You can see that here.
The 3 Little Pigs work is a true highlight of 2012 and we’re only just into March. Cool.7 years, 2 months ago
Another new director for Ink
Things are developing very nicely with our ever-evolving director roster and we are delighted to be able to welcome Robby Elia into the fold.
You can read Robby's resume and see some of his work right here.7 years, 4 months ago
Evolution of "Technology"
We've come a long way since the Lumiere brothers and their pioneering film-making efforts. Surely we've all seen their "Arrival of a Train at La Ciotat" or "L'Arrivée d'un Train Ã la Ciotat", as we like to say here at Ink.
The fundamental that has remained constant throughout the evolution of production is that you always need a good team of people - always.
What has developed significantly (stating the bleeding obvious) is the equipment used, the most notable developments being in the world of cameras. That said, Steve Jobs did quite a lot in terms of digital editing and what-not.
Anyway, it is essential that we keep up to speed with the evolution of technology - new technology brings new methods and aesthetics. All good stuff..........
We subscribe to all sorts of blogs but this update particularly caught our eye - check it out here
We'd really like one of these cameras - just need to find £43,000.
7 years, 4 months ago
TV advertising earns £1.70 for every £1 spent
Interesting...............click here7 years, 6 months ago
Massive, heartfelt congratulations go out to our Producer Kate and her husband on the safe arrival of 7lbs 13oz of joy.
Ella Rae was born on the 31st October.
Mother and baby are doing very well but we could do with Kate getting back sharpish as there are quite a lot of DFS rotations to do.7 years, 6 months ago
Ink joins the APA
The APA (Advertising Producers Association) was formed by, and represents the interests of, production companies, post production and VFX and editing companies making commercials.
The APA’s objective is to create the best possible business environment for its members to operate in and we've just joined. Good news for our clients, good news for us.
Check them out here7 years, 7 months ago
Ink wins RTS Award
We recently won the RTS award for 'Best Promotion or Commercial' for the work we did for Sheffield University on their ‘Dream Bigger Dreams’ project, something we produced in conjunction with our chums at Uber. Take a look.7 years, 7 months ago
The Perfume Shop
We've recently completed the new commercial for The Perfume Shop. While we were on location, we thought it would be good to shoot a ‘The Making Of…..” film. Here you go.7 years, 7 months ago
Ink, DFS and Arthur Christmas
Our relationship with DFS goes back many years and the new Christmas campaign brings something fresh to the screen.
The new commercials features elves from ‘Arthur Christmas’, the new seasonal offering from Aardman Animations and Sony Pictures Animation.
Featuring the voices of James McAvoy, Hugh Laurie, Jim Broadbent, Imelda Staunton and Ashley Jensen, the film tells the tale of Santa’s son Arthur who must complete a critical mission before Christmas morning.
Check out the Arthur Christmas site here7 years, 7 months ago
Ink's New London Office
Along with the ‘statement of intent’ that is our new identity, the opening of our London office is further evidence of our desire to develop in a significant way.
Based in the traditional heart of our industry – Soho - we’re open for business now! This is where we are
Please get in touch and let’s meet up for a brew.7 years, 7 months ago
New Ink Branding
As we prepare to celebrate our third year of being, we have big ambitions for the future of Ink; the work we do, who we do it for and who we do it with.
Consequently, we felt the time was right to evaluate our brand and we knew that we needed a new identity to take us forward
We worked with these guys who designed every aspect of our new look.
We hope you like it……………we certainly do.7 years, 7 months ago