Having been thoroughly immersed in the role of agency Creative Director for over 12 years (24 years in the industry all told), Greg is in a pretty good place to know how a successful commercial comes together.

His experience in front of clients and behind the camera is quite a compelling combination – one that pays significant dividends to the clients he collaborates with.

Greg’s primary focus in the last few years has been on developing the extraordinary success of DFS. More recently, he has been applying his multi-faceted expertise to The Perfume Shop.